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Published on:

8th Mar 2024

Turning 20 Years of Marketing Experience into a $1M Business

The startup in focus: https://www.trustedcmo.com/

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Embark on a remarkable journey with "Startup Stories" as we unravel the gripping tale of Alison Murdock, the mastermind behind Trusted CMO. With over two decades of marketing prowess in Silicon Valley and Europe, Alison's narrative is a masterclass in resilience, innovation, and strategic foresight. Trusted CMO, a marketing consultancy powerhouse, has been making waves in the B2B startup scene, boasting a staggering 50% annual growth through the power of word-of-mouth alone.

In this episode, we delve deep into Alison's entrepreneurial voyage, exploring the catalysts that propelled her from CMO burnout to the helm of her fourth business venture. Discover how she leveraged her expertise to fill a gaping market need, providing early-stage startups with the marketing muscle they desperately sought. Learn about the genesis of Trusted CMO, born amidst the tumult of a global pandemic, and how Alison's strategic outreach and compelling copywriting captivated her first clients.


Join us as we dissect the anatomy of a service-based startup, the challenges of scaling without external funding, and the innovative team-building that has set Trusted CMO apart. Alison's story is more than just a business case study; it's a testament to the power of personal reflection, the art of saying "no," and the importance of nurturing a vetted network of experts.


Tune in to "Startup Stories" for an episode that's as educational as it is inspiring, offering a wealth of tactical advice and a candid look at the trials and triumphs of startup life. Whether you're a budding entrepreneur or a seasoned executive, Alison's story will ignite your passion and arm you with the insights to forge your own path to success. Don't miss this deep dive into the real-life startup story that's setting the B2B world ablaze!

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About the Podcast

Startup Stories
Real Stories of Startup Grit and Glory
Welcome to "Startup Stories with Ankit Chandna," your premier destination for diving deep into the heartbeats of entrepreneurship. I'm your host, Ankit Chandna, here to navigate you through the exhilarating journey of startup culture, where innovation meets determination.

I am deeply passionate about AI, Business, startups and SAAS, among other things - All startup stories on this podcast are hand picked and I use a mix of manual and AI automated workflows to curate each and every episode!

In every episode, we peel back the layers of success, challenges, and the sheer resilience it takes to bring a vision to life. "Startup Stories" isn't just a podcast; it's a sanctuary for aspiring entrepreneurs and business enthusiasts seeking real-world insights and lessons. From the initial spark of an idea to the relentless pursuit of growth, we cover it all, providing you with a front-row seat to the personal and professional trials and triumphs of founders from diverse industries.

Why should you tune in? Because "Startup Stories" offers more than just stories; it presents a mosaic of motivational narratives, strategic advice, and the unspoken truths of the startup ecosystem. Each episode is crafted to fuel your entrepreneurial spirit, equipping you with the knowledge and inspiration needed to navigate your own business journey.

Whether you're in the brainstorming phase, knee-deep in your entrepreneurial venture, or simply intrigued by the startup world, "Startup Stories" is your go-to resource for authentic, actionable insights. Join us as we explore the unfiltered realities behind successful startups, providing you with the motivation and wisdom to turn your dreams into reality.

Don't just dream about success. Learn from those who've walked the path. Subscribe to "Startup Stories with Ankit Chandna" today and start your journey towards becoming an unstoppable force in the world of business and entrepreneurship.

About your host

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Ankit Chandna

I'm Ankit Chandna, the voice behind "Startup Stories," a podcast that dives deep into the heart of entrepreneurship. As a Business Management Consultant by profession, my days are spent in the trenches with businesses, guiding them to unlock the full potential of their enterprise performance. My interest in Artificial Intelligence isn't just a hobby; it's a passion. I'm dedicated to exploring and implementing AI to automate business workflows, making operations smoother and more efficient, including using AI in the production of this podcast's episodes.

"Startup Stories" is my way of sharing this journey with you. It's where I bring to light the real-life stories of startups - the challenges, the triumphs, and the lessons learned. This podcast isn't just about business. It's about the people behind the business, their innovations, and the impact they're making in the world.

Join me on this adventure as we explore the dynamic world of startups together. Whether you're an aspiring entrepreneur, a seasoned business owner, or simply someone intrigued by the intersection of business and technology, "Startup Stories" has something for you. Let's embark on this journey of learning, inspiration, and, perhaps, a bit of transformation.