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Published on:

7th Mar 2024

Building a Profitable Software Company in a Beloved Niche: Golf Tournaments

The startup in focus: https://www.livetourney.com

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In this gripping episode of "Startup Stories," we delve into the fairways of entrepreneurship with Matt Robinson, the innovative mind behind Live Tourney, a game-changing SaaS platform revolutionizing the golfing world. From a simple side project to a booming business with a staggering $18k revenue in January 2024 alone, Matt's journey is a hole-in-one tale of passion, ingenuity, and the drive to disrupt the status quo.

Discover how a software engineer with a sports obsession turned a frustration on the golf course into a lucrative startup. We'll track Matt's story from the initial spark of inspiration to the meticulous crafting of Live Tourney's MVP, and the pivotal moment when an 80-year-old golfer's wife became the product's unexpected champion.


Witness the power of cold emails and the art of the sale as Matt and his co-founder, Henry, navigate the roughs of customer acquisition. Learn how a clever "intern program" and a strategic blend of old-school and digital marketing tactics propelled Live Tourney into the league of profitable SaaS platforms with minimal monthly expenses.


Join us on "Startup Stories" as we explore the strategic plays that transformed Live Tourney into a profitable venture from day one, and the ambitious goal of hitting $100,000 in ARR by year's end. Get inspired by a founder who's not just building a business, but also a legacy for his newborn child. Tune in now for an episode that's more than just a startup story—it's a testament to the entrepreneurial spirit's enduring drive to innovate and conquer new frontiers.

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About the Podcast

Startup Stories
Real Stories of Startup Grit and Glory
Welcome to "Startup Stories with Ankit Chandna," your premier destination for diving deep into the heartbeats of entrepreneurship. I'm your host, Ankit Chandna, here to navigate you through the exhilarating journey of startup culture, where innovation meets determination.

I am deeply passionate about AI, Business, startups and SAAS, among other things - All startup stories on this podcast are hand picked and I use a mix of manual and AI automated workflows to curate each and every episode!

In every episode, we peel back the layers of success, challenges, and the sheer resilience it takes to bring a vision to life. "Startup Stories" isn't just a podcast; it's a sanctuary for aspiring entrepreneurs and business enthusiasts seeking real-world insights and lessons. From the initial spark of an idea to the relentless pursuit of growth, we cover it all, providing you with a front-row seat to the personal and professional trials and triumphs of founders from diverse industries.

Why should you tune in? Because "Startup Stories" offers more than just stories; it presents a mosaic of motivational narratives, strategic advice, and the unspoken truths of the startup ecosystem. Each episode is crafted to fuel your entrepreneurial spirit, equipping you with the knowledge and inspiration needed to navigate your own business journey.

Whether you're in the brainstorming phase, knee-deep in your entrepreneurial venture, or simply intrigued by the startup world, "Startup Stories" is your go-to resource for authentic, actionable insights. Join us as we explore the unfiltered realities behind successful startups, providing you with the motivation and wisdom to turn your dreams into reality.

Don't just dream about success. Learn from those who've walked the path. Subscribe to "Startup Stories with Ankit Chandna" today and start your journey towards becoming an unstoppable force in the world of business and entrepreneurship.

About your host

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Ankit Chandna

I'm Ankit Chandna, the voice behind "Startup Stories," a podcast that dives deep into the heart of entrepreneurship. As a Business Management Consultant by profession, my days are spent in the trenches with businesses, guiding them to unlock the full potential of their enterprise performance. My interest in Artificial Intelligence isn't just a hobby; it's a passion. I'm dedicated to exploring and implementing AI to automate business workflows, making operations smoother and more efficient, including using AI in the production of this podcast's episodes.

"Startup Stories" is my way of sharing this journey with you. It's where I bring to light the real-life stories of startups - the challenges, the triumphs, and the lessons learned. This podcast isn't just about business. It's about the people behind the business, their innovations, and the impact they're making in the world.

Join me on this adventure as we explore the dynamic world of startups together. Whether you're an aspiring entrepreneur, a seasoned business owner, or simply someone intrigued by the intersection of business and technology, "Startup Stories" has something for you. Let's embark on this journey of learning, inspiration, and, perhaps, a bit of transformation.