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Published on:

20th Jun 2024

Launching a Sustainable Packaging Business and Acquiring Initial Customers

The startup in focus: https://vivamagentaproject.co.uk/

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In this electrifying episode of "Startup Stories," we dive into the gripping narrative of Viva Magenta Project, a startup that's revolutionizing the world of bespoke packaging. Imagine transforming a simple idea into a brand that captivates and elevates businesses across the globe. That's the story of Viva Magenta Project, where creativity meets customization to create packaging solutions that tell a story.


Join us as we explore the founder's journey from the printing floors of Turkey to the digital realm, where passion for design and a keen understanding of consumer behavior merge to disrupt the packaging industry. Discover how personal savings fueled a dream that defied the odds, leading to a product line that resonates with brands big and small.


In this monologue, we'll unravel the challenges, the breakthroughs, and the savvy marketing strategies that propelled Viva Magenta to new heights. From the meticulous crafting of their online platform to the strategic use of Google Ads, this is a tale of innovation, determination, and the relentless pursuit of growth.


Get ready to be inspired by a startup story that exemplifies the power of design, the importance of customer focus, and the impact of a well-told brand narrative. Tune in to "Startup Stories" and witness the remarkable ascent of Viva Magenta Project – where every label tells a tale, every card carries a message, and every flyer is a flight toward success. Don't miss this episode that's bound to leave you thinking: What's your brand's story?

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About the Podcast

Startup Stories
Real Stories of Startup Grit and Glory
Welcome to "Startup Stories with Ankit Chandna," your premier destination for diving deep into the heartbeats of entrepreneurship. I'm your host, Ankit Chandna, here to navigate you through the exhilarating journey of startup culture, where innovation meets determination.

I am deeply passionate about AI, Business, startups and SAAS, among other things - All startup stories on this podcast are hand picked and I use a mix of manual and AI automated workflows to curate each and every episode!

In every episode, we peel back the layers of success, challenges, and the sheer resilience it takes to bring a vision to life. "Startup Stories" isn't just a podcast; it's a sanctuary for aspiring entrepreneurs and business enthusiasts seeking real-world insights and lessons. From the initial spark of an idea to the relentless pursuit of growth, we cover it all, providing you with a front-row seat to the personal and professional trials and triumphs of founders from diverse industries.

Why should you tune in? Because "Startup Stories" offers more than just stories; it presents a mosaic of motivational narratives, strategic advice, and the unspoken truths of the startup ecosystem. Each episode is crafted to fuel your entrepreneurial spirit, equipping you with the knowledge and inspiration needed to navigate your own business journey.

Whether you're in the brainstorming phase, knee-deep in your entrepreneurial venture, or simply intrigued by the startup world, "Startup Stories" is your go-to resource for authentic, actionable insights. Join us as we explore the unfiltered realities behind successful startups, providing you with the motivation and wisdom to turn your dreams into reality.

Don't just dream about success. Learn from those who've walked the path. Subscribe to "Startup Stories with Ankit Chandna" today and start your journey towards becoming an unstoppable force in the world of business and entrepreneurship.

About your host

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Ankit Chandna

I'm Ankit Chandna, the voice behind "Startup Stories," a podcast that dives deep into the heart of entrepreneurship. As a Business Management Consultant by profession, my days are spent in the trenches with businesses, guiding them to unlock the full potential of their enterprise performance. My interest in Artificial Intelligence isn't just a hobby; it's a passion. I'm dedicated to exploring and implementing AI to automate business workflows, making operations smoother and more efficient, including using AI in the production of this podcast's episodes.

"Startup Stories" is my way of sharing this journey with you. It's where I bring to light the real-life stories of startups - the challenges, the triumphs, and the lessons learned. This podcast isn't just about business. It's about the people behind the business, their innovations, and the impact they're making in the world.

Join me on this adventure as we explore the dynamic world of startups together. Whether you're an aspiring entrepreneur, a seasoned business owner, or simply someone intrigued by the intersection of business and technology, "Startup Stories" has something for you. Let's embark on this journey of learning, inspiration, and, perhaps, a bit of transformation.